My Profile
Sandra Tabansi here, a Content marketing specialist with six (6) years of experience in the digital marketing space. I have worked in the B2B, B2C, SaaS, Fitness and consulting field with proven success in copywriting and content writing for blogs, eBooks, websites, landing pages, social media and email newsletters. I love implementing data & research-driven content strategies.
I currently work as a digital marketing associate at Ha-Shem limited, with my main task centered on Content marketing.
Outlined below is the work I have done in the past 6 years.
ESoft Content Limited
November 2015 - November 2019
Marketing executive (B2B, B2C, SAAS)
By executing online and offline marketing campaigns and building partnerships the sales turnover took a 30% rise in 1 year.
My duties were:
- Developed content strategies for company products (ExamMate & StudyMate Study Software)
- Content creation, curation & distribution in line with the brand’s vision on several online campaigns.
- Drafting email newsletters & campaigns.
- Create a content plan and social media calendar outlining the production workflow, publishing frequency, and repurposing strategy.
- Creating ebooks, and infographics for lead generation and content distribution on social media.
TypeWriters HQ
August 2020 - April 2021
Content writing (B2B)
2020-2021
Blog traffic numbers went 15% higher in 2 months as a result of the SEO-driven posts I wrote.
My duties were:
Writing blog posts and social media content for SMEs ranging from Tech start-ups to personal brands.
Worldwide Integrated Network and Education
May 2021 - April 2022
Content marketing lead (B2C)
By executing online ads and SEO-led content marketing, I increased lead generation by 40% in 6 months.
My duties were:
- Identify target audiences, their key demographics, and online behavior.
- Analyze competitors' content, messaging, and distribution tactics
- Create blogs, Landing pages, Website audits, email newsletters, etc.
- Facilitate social media and google ads.
- Subject, topic, and keyword research
- Creating long and short-form fun and educative videos on YouTube & Youtube shorts, Instagram play & reels, and TikTok.
Ha-Shem Limited
April 2022 - Date.
Digital marketer (B2B, SaaS)
By executing the data-driven content strategy and running awareness campaigns there was an increase in product adoption by 10% in 2 months.
My duties were:
- Performing content audit and fill in the gap with content from my topic cluster.
- Setting up a content strategy that is best suited for the business and the required method for implementation.
- Planning and hosting webinars for lead generation.
- Creating video content and copies for social media.
Tools I have used
Content management tools
CRM: GoHighLevel, Zendesk, Hubspot, Dynamics 365.
CMS: Facebook Creator studio, Hubspot, Dynamics 365
Landing pages: Landingi, Elementor
SEO & Keywords: Google Search Console, Google trends, Google keyword planner, Answer The Public, Yoast WordPress Plugin
Planning & Execution: Google suite, Microsoft 365
Data analysis: Google analytics, WordPress Website analytics, Facebook analytics, LinkedIn analytics, Instagram analytics, Tiktok analytics, Twitter analytics.
Others: Canva, Trello, Mailchimp, InShot.
Content Channels
Facebook, Instagram, Twitter, Tiktok, Youtube, WordPress, Medium, LinkedIn, Whatsapp, Slack, Microsoft teams, Telegram.