Sandra Tabansi here, a Content marketing specialist with six (6) years of experience in the digital marketing space. I have worked in the B2B, B2C, SaaS, Fitness and consulting field with proven success in copywriting and content writing for blogs, eBooks, websites, landing pages, social media and email newsletters. I love implementing data & research-driven content strategies.

I currently work as a digital marketing associate at Ha-Shem limited, with my main task centered on Content marketing.

Outlined below is the work I have done in the past 6 years.

November 2015 - November 2019 

Marketing executive  (B2B, B2C, SAAS)

By executing online and offline marketing campaigns and building partnerships the sales turnover took a 30% rise in 1 year. 

My duties were:

• Developed content strategies for company products (ExamMate & StudyMate Study Software)
• Content creation, curation & distribution in line with the brand’s vision on several online campaigns.
• Drafting email newsletters & campaigns. 
• Create a content plan and social media calendar outlining the production workflow, publishing frequency, and repurposing strategy.
• Creating ebooks, and infographics for lead generation and content distribution on social media.

August 2020 - April 2021 

Content writing (B2B)

2020-2021

Blog traffic numbers went 15%  higher in 2 months as a result of the SEO-driven posts I wrote.

My duties were:

Writing blog posts and social media content for SMEs ranging from Tech start-ups to personal brands.

May 2021 - April 2022 

Content marketing lead (B2C)

By executing online ads and SEO-led content marketing, I increased lead generation by 40% in 6 months.

My duties were: 

• Identify target audiences, their key demographics, and online behavior.
• Analyze competitors' content, messaging, and distribution tactics
• Create blogs, Landing pages, Website audits,  email newsletters, etc.
• Facilitate social media and google ads.
• Subject, topic, and keyword research
• Creating long and short-form fun and educative videos on YouTube & Youtube shorts, Instagram play & reels, and TikTok.

April 2022 - Date. 

Digital marketer (B2B, SaaS)

By executing the data-driven content strategy and running awareness campaigns there was an increase in product adoption by 10% in 2 months.

My duties were:

• Performing  content audit and fill in the gap with content from my topic cluster.
• Setting up a content strategy that is best suited for the business and the required method for implementation.
• Planning and hosting webinars for lead generation.
• Creating video content and copies for social media.

CRM: GoHighLevel, Zendesk, Hubspot, Dynamics 365.

CMS: Facebook Creator studio, Hubspot, Dynamics 365

Landing pages: Landingi, Elementor

SEO & Keywords: Google Search Console, Google trends, Google keyword planner, Answer The Public, Yoast WordPress Plugin

Planning & Execution: Google suite, Microsoft 365

Data analysis: Google analytics, WordPress Website analytics, Facebook analytics, LinkedIn analytics, Instagram analytics, Tiktok analytics, Twitter analytics.

Others: Canva, Trello, Mailchimp, InShot.

Facebook, Instagram, Twitter, Tiktok, Youtube, WordPress, Medium, LinkedIn, Whatsapp, Slack, Microsoft teams, Telegram.